TO ASSESS THE IMPACT OF SOCIAL INFLUENCES ON DRUG ADDICTION AMONG UNDERGRADUATE STUDENTS

Abstract

Background: Drug addiction among undergraduate students is a growing public health concern, strongly influenced by social factors such as peer pressure, social norms, and media exposure. The transition to university life increases vulnerability to risky behaviors, making students more susceptible to experimenting with drugs. Objectives: To assess the impact of social influences on drug addiction among undergraduate students and identify key social determinants contributing to drug use. Methods: A cross-sectional study was conducted among 294 undergraduate students from Nursing and Allied Health Sciences colleges in Islamabad. Non-probability convenience sampling was used. Data were collected through a structured questionnaire and analyzed using SPSS version 22. Result Analysis: Findings revealed that 58% of students were encouraged by friends to try drugs, while 55% felt pressured in social gatherings. About 70% reported experimenting with drugs due to social influence. Additionally, 80% admitted imitating friends’ behaviors, and 73% acknowledged the role of social media in shaping perceptions. However, 76% did not consider drug use socially acceptable, indicating awareness despite exposure. Conclusion: Social influence significantly affects drug-related behaviors among students. Peer pressure, social acceptance, and media exposure are key drivers. Preventive strategies focusing on awareness, peer education, and supportive environments are essential to reduce drug use.